Digital transformation is a reality in every market. The academic publishing industry is being disrupted by new digital methods of delivering non-fiction content to customers.
As content producers, it is critical to rethink your publishing strategies to be able to bring value to customers beyond non-curated OER, to marvel them with clever content and interactive products, and to find ways to scale up those new digital offers.
The economist Joseph Schumpeter described revolutions in industries as creative destruction, the "process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one."
At Gutenberg Technology, our job is to help you manage this so-called destruction smoothly, and to give you the tools to make digital shifts truly creative. Schedule a meeting with us to start the discussion!
Your content is captive
Day-to-day routine: You and your team create InDesign files for a print textbook, then import your content from a .doc document, place your images, and design your layout. You don’t know it yet, but you are setting up a trap for your content! Once in the InDesign file (or worse, the PDF for print), your content is imprisoned. You can’t reuse it easily, you can’t put it in a database, you can’t seamlessly publish it on mobile or web…
This scenario repeats itself, again and again and again. When you create an app and release your content in it, it’s needlessly difficult to revert back to print. And when you correct an ePub, it takes so long to update the ePDF, the print PDF, the XML version for export, and… ARGH! It’s driving you mad, isn’t it?
But what if you could set your content free…? What if you could keep all your texts, images, and other media in one place, where you could collaborate with your team to craft content BEFORE any publishing process
MyEcontentFactory, the new prison break
Our solution will help you free your content from any format or device. Import from any format, easily author your content in our cloud-based authoring tool, and export it in your desired format.
Gutenberg Technology also provides publishing modules, which allow you to publish your books on an ebookshelf customized to your brand on web or mobile, or through a homemade LMS, or interface your workspace to other LMS through LTI or IMS CC, or directly sell your eBooks with Vitalsource integration. Digital publishing has never been easier.
Ready to try our escape tool? Request a demo and we will show you around the platform.