Future Of Educational Publishing Survey 1. Gutenberg Technology Thank you for clicking! This survey of 14 questions will only take you 4 minutes, and we are excited to read your feedback and intuition. We'll keep you posted on the outcomes of this research study "Future of Educational Publishing" OK Question Title * 1. How do you foresee the future of paper textbooks? Market decline and end by 2020 Market decline and end by 2025 Market decline and end by 2030 Market will still be interested and there will be no end for paper textbooks Other (please specify) OK Question Title * 2. Do you think the sales decline of paper textbooks can be compensated by revenues from digital learning material? Yes No OK Question Title * 3. In order to generate more revenue, what would be your first priority? Invest in a new line of digital products Simplifying production workflows to reduce the production time of print products Begin to design digital products (digital-first) followed by print versions (print-on-demand) Utilizing free OER (Open Education Resource) content to decrease the price of textbooks OK Question Title * 4. To increase your revenue, do you plan to... Invest in your current portfolio Create new products Other (please specify) OK Question Title * 5. Do you think that digital-first workflow could be a solution to increase revenue? Yes No OK Question Title * 6. Do you consider MOOC platforms direct competitors for publishers and universities or as potential partners? Competitors Potential Partners Other (please specify) OK Question Title * 7. Is artificial intelligence (AI) or adaptive learning part of your strategy? Yes No Other (please specify) OK Question Title * 8. In terms of recruiting needs, what are your priorities regarding future hiring? (Select all that apply) To hire more digital-skilled staff (developers, marketers) To hire more content developers To hire more business developers and salesforce Other (Please specify) OK Question Title * 9. Do you use an online authoring tool today? Yes No OK NEXT