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    How Design Sprints Benefit Publishers
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    Design Apr 30, 2019

    How Design Sprints Benefit Publishers

    With the simultaneous print and digital workflow becoming the new norm in publishing, project teams are looking for more efficient ways to collaborate and problem solve. With so many stakeholders in..

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    The Benefits of Bringing Agile to Your Publishing Workflow
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    Development Apr 18, 2019

    The Benefits of Bringing Agile to Your Publishing Workflow

    Agile methodology may not be new, but with 2019 being slated by some as the year that this human-centric approach to project delivery finally proves its worth, teams that haven’t made the shift..

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    6 Tips for Incorporating Subject Matter Experts into Your Publishing Team
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    Authoring Apr 09, 2019

    6 Tips for Incorporating Subject Matter Experts into Your Publishing Team

    It’s no secret that the relationship between publishers, instructional designers, and subject matter experts (or SMEs) is notoriously complex, and that collaboration isn’t always exactly a walk in..

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    How Publishers Can Leverage A/B Testing to Create Content that Resonates
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    Publishing Mar 19, 2019

    How Publishers Can Leverage A/B Testing to Create Content that Resonates

    Publishers in every industry are facing more pressure than ever to create content that is not only consistent across every possible device type, but also engaging to users regardless of their point..

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    UX for Publishers: What You Need to Know
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    Design Mar 12, 2019

    UX for Publishers: What You Need to Know

    User experience design (UX) is all around us, and we aren’t just talking about what’s online. Everywhere you look and everything that you interact with contributes to your experience of the world as..

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    What Is Microlearning?
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    eLearning Dec 18, 2018

    What Is Microlearning?

    In the publishing arena, keeping up with current trends is the name of the game. As the needs and expectations of today’s learners change, educational publishers are left to sink or swim. Over the..

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    How to Build a User Testing Strategy for Content Development
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    eLearning Dec 04, 2018

    How to Build a User Testing Strategy for Content Development

    UX testing, meaning User eXperience testing, has become a standard practice in many industries to ensure businesses are truly meeting the needs of their customer base. So why should the publishing..

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    Why Print Only Content Is Dead Content
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    Textbooks Nov 27, 2018

    Why Print Only Content Is Dead Content

    For good reason, printed content was the trusted publishing standard for decades. Traditional books and ads have staying power, but with the rise of digital media distinct disadvantages of print have..

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    10 Reasons Your Team Needs an Authoring Tool
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    Digital Transformation Nov 22, 2018

    10 Reasons Your Team Needs an Authoring Tool

    It’s not impossible to create engaging, modern eLearning content with old-fashioned tools. Publishers who have continued exclusively using software like Microsoft Word and InDesign, however, are..

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    What’s New in Publishing: 5 Incubators and Start-Ups as Food for Thoughts
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    eLearning Nov 15, 2018

    What’s New in Publishing: 5 Incubators and Start-Ups as Food for Thoughts

    To remain competitive (and, in some cases, just stay afloat!) educational publishers are reinventing themselves and jumping onboard the digital learning movement. In the college students, millions of..

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    How to Make Your Epubs Accessible
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    Textbooks Nov 13, 2018

    How to Make Your Epubs Accessible

    Just 100 years ago, the obstacles to getting a college education without a sense of hearing or sight were nearly insurmountable. Today, few students with visual impairments or other disabilities are..

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    10 Tips to Transition from Paper First to Digital First
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    Digital Transformation Nov 06, 2018

    10 Tips to Transition from Paper First to Digital First

    In 1990, newspapers were the most practical way of staying abreast of current events. Nearly 30 years later, things have changed. Over two thirds of American adults receive at least some of their..

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    Will Publishers Move to Selling Chunks of Learning?
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    eLearning Oct 26, 2018

    Will Publishers Move to Selling Chunks of Learning?

    Textbooks are more expensive than ever. Unfortunately, so is tuition and cost of living, and many students simply can’t keep up. Countless students are opting for used textbooks, textbook rental..

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    How to Create 21st Century Learning with Online Authoring Tools
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    eLearning Oct 24, 2018

    How to Create 21st Century Learning with Online Authoring Tools

    20 years ago, the idea of a college education without textbooks would have been laughable. In 2018, it’s not such a crazy thought. The use of traditional textbooks has steadily declined, and it’s..

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    How to Find Free Photos and Videos for Your Publishing Content
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    Textbooks Oct 18, 2018

    How to Find Free Photos and Videos for Your Publishing Content

    When is the last time you’ve seen an online learning program without any digital media components? No videos, images, or audio? Most likely, the answer is never. Well-placed images and informative..

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    How Rental Programs Are Changing Publishing
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    Digital Transformation Oct 02, 2018

    How Rental Programs Are Changing Publishing

    If you have ever been a college student (or raised one), you know how fast the costs of an education add up. First you have soaring tuition prices, room and board, out-of-state fees, and of course..

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    11 Tips for the 2018 Frankfurt Book Fair
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    Gutenberg News Sep 19, 2018

    11 Tips for the 2018 Frankfurt Book Fair

    The 2018 Frankfurt Book Fair is almost here. Gutenberg Technology will be attending the fair this year as a guest. GT has been a guest and exhibitor in past years and the team has put together the..

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    Can Going Digital Save the Textbook Business?
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    Education Sep 18, 2018

    Can Going Digital Save the Textbook Business?

    Whether you’re new to the educational publishing scene or a seasoned expert, you’ve probably noticed that successfully making a profit off legacy textbooks is much more difficult than it used to be...

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    How Economic Pressure is Affecting Academic Publishing
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    Education Sep 06, 2018

    How Economic Pressure is Affecting Academic Publishing

    Educational publishing is not what it used to be. From the massive shift to online learning to the introduction of affordable online rental programs, the academic publishing business has changed…big..

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    The Top Six Struggles of Educational Publishing
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    Education Aug 30, 2018

    The Top Six Struggles of Educational Publishing

    Educational publishing can be a lucrative and rewarding business. Unfortunately, like any business, it’s not without risk. Society is the foundation of every industry. When society changes, every..

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    Pros And Cons Of Digital Texts
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    Education Aug 21, 2018

    Pros And Cons Of Digital Texts

    During our current era in publishing, it’s impossible to publish educational material without considering the big question: hardcover or digital? Digital content has become increasingly popular, but..

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    Digital Content is Transforming Higher Ed
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    Digital Transformation Aug 16, 2018

    Digital Content is Transforming Higher Ed

    Digital content is nothing new, but the way we’re using it is. As digital content has progressed, education has begun to shift in a big way. This change is most pronounced in the arena of higher..

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    Digital Content is Disrupting Textbook Companies
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    Digital Transformation Aug 07, 2018

    Digital Content is Disrupting Textbook Companies

    When life gives you lemons, make lemonade. That old adage reminds us to make the most of what we’re given in life. Over the past 10 years, publishers have been handed a big bag of lemons: The..

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    How to Keep Digital Textbooks Relevant
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    Education Jul 31, 2018

    How to Keep Digital Textbooks Relevant

    When publishing digital learning content, staying relevant is more important than ever. Educators and students alike are able to find the latest information easily on the web and expect learning..

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    Online Assessment: Highlight the Text Tips & Advantages
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    Education Jul 26, 2018

    Online Assessment: Highlight the Text Tips & Advantages

    If you have the right highlighting skills, then you have a gift. Highlighting draws attention to important information in a bunch of text. It is an effective way to pick out critical parts and review..

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    Trend Towards Open Educational Resources and Publishing
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    eLearning Jul 24, 2018

    Trend Towards Open Educational Resources and Publishing

    Colleges and universities all over the US are participating in programs that give their students access to open educational resources (OER) in the form of free or very low-cost course materials and..

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    7 Reasons to Use an Authoring Tool
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    eLearning Jul 19, 2018

    7 Reasons to Use an Authoring Tool

    1. Other word processors do not make the grade Microsoft Word and Google Docs do not have the capabilities nor do they fit the needs of an online educational publisher. An authoring tool allows them..

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    How Real-time Changes Can Change Online Learning
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    Education Jul 17, 2018

    How Real-time Changes Can Change Online Learning

    Online learning is nothing new, but over the past decade it has aged well. Initially, it was argued that online courses couldn’t possibly provide the full benefits of a traditional class. How could a..

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    Online Assessments: Drag-and-Drop Tips and Advantages
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    EdTech Jul 13, 2018

    Online Assessments: Drag-and-Drop Tips and Advantages

    Tap-and-place or drag-and-drop questions make your learning more interactive. Try it on your next elearning course and see the difference. This format is quite effective in making your learners stop..

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    Online Textbook Publishing: Tips and Best Practices
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    EdTech Jul 10, 2018

    Online Textbook Publishing: Tips and Best Practices

    When entering the digital publishing arena, there’s a lot to think about. It’s easy to make an online textbook. Making a GOOD online textbook is a whole different ballgame. An online textbook done..

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