The GT Blog

With the simultaneous print and digital workflow becoming the new norm in publishing, project teams are looking for more efficient ways to collaborate and problem solve. With so many stakeholders in..

Agile methodology may not be new, but with 2019 being slated by some as the year that this human-centric approach to project delivery finally proves its worth, teams that haven’t made the shift..

It’s no secret that the relationship between publishers, instructional designers, and subject matter experts (or SMEs) is notoriously complex, and that collaboration isn’t always exactly a walk in..

Publishers in every industry are facing more pressure than ever to create content that is not only consistent across every possible device type, but also engaging to users regardless of their point..

User experience design (UX) is all around us, and we aren’t just talking about what’s online. Everywhere you look and everything that you interact with contributes to your experience of the world as..

In the publishing arena, keeping up with current trends is the name of the game. As the needs and expectations of today’s learners change, educational publishers are left to sink or swim. Over the..

UX testing, meaning User eXperience testing, has become a standard practice in many industries to ensure businesses are truly meeting the needs of their customer base. So why should the publishing..

For good reason, printed content was the trusted publishing standard for decades. Traditional books and ads have staying power, but with the rise of digital media distinct disadvantages of print have..

It’s not impossible to create engaging, modern eLearning content with old-fashioned tools. Publishers who have continued exclusively using software like Microsoft Word and InDesign, however, are..

To remain competitive (and, in some cases, just stay afloat!) educational publishers are reinventing themselves and jumping onboard the digital learning movement. In the college students, millions of..

Just 100 years ago, the obstacles to getting a college education without a sense of hearing or sight were nearly insurmountable. Today, few students with visual impairments or other disabilities are..

In 1990, newspapers were the most practical way of staying abreast of current events. Nearly 30 years later, things have changed. Over two thirds of American adults receive at least some of their..

Textbooks are more expensive than ever. Unfortunately, so is tuition and cost of living, and many students simply can’t keep up. Countless students are opting for used textbooks, textbook rental..

20 years ago, the idea of a college education without textbooks would have been laughable. In 2018, it’s not such a crazy thought. The use of traditional textbooks has steadily declined, and it’s..

When is the last time you’ve seen an online learning program without any digital media components? No videos, images, or audio? Most likely, the answer is never. Well-placed images and informative..

If you have ever been a college student (or raised one), you know how fast the costs of an education add up. First you have soaring tuition prices, room and board, out-of-state fees, and of course..

The 2018 Frankfurt Book Fair is almost here. Gutenberg Technology will be attending the fair this year as a guest. GT has been a guest and exhibitor in past years and the team has put together the..

Whether you’re new to the educational publishing scene or a seasoned expert, you’ve probably noticed that successfully making a profit off legacy textbooks is much more difficult than it used to be...

Educational publishing is not what it used to be. From the massive shift to online learning to the introduction of affordable online rental programs, the academic publishing business has changed…big..

Educational publishing can be a lucrative and rewarding business. Unfortunately, like any business, it’s not without risk. Society is the foundation of every industry. When society changes, every..

During our current era in publishing, it’s impossible to publish educational material without considering the big question: hardcover or digital? Digital content has become increasingly popular, but..

Digital content is nothing new, but the way we’re using it is. As digital content has progressed, education has begun to shift in a big way. This change is most pronounced in the arena of higher..

When life gives you lemons, make lemonade. That old adage reminds us to make the most of what we’re given in life. Over the past 10 years, publishers have been handed a big bag of lemons: The..

When publishing digital learning content, staying relevant is more important than ever. Educators and students alike are able to find the latest information easily on the web and expect learning..

If you have the right highlighting skills, then you have a gift. Highlighting draws attention to important information in a bunch of text. It is an effective way to pick out critical parts and review..

Colleges and universities all over the US are participating in programs that give their students access to open educational resources (OER) in the form of free or very low-cost course materials and..

1. Other word processors do not make the grade Microsoft Word and Google Docs do not have the capabilities nor do they fit the needs of an online educational publisher. An authoring tool allows them..

Online learning is nothing new, but over the past decade it has aged well. Initially, it was argued that online courses couldn’t possibly provide the full benefits of a traditional class. How could a..

Tap-and-place or drag-and-drop questions make your learning more interactive. Try it on your next elearning course and see the difference. This format is quite effective in making your learners stop..

When entering the digital publishing arena, there’s a lot to think about. It’s easy to make an online textbook. Making a GOOD online textbook is a whole different ballgame. An online textbook done..