The GT Blog

In the fast-paced realm of educational publishing, content development and production teams consistently face the challenge of delivering high-quality educational products that effectively engage..

The educational publishing industry is constantly adapting to change. As digital technology advances, educational content creation, management, and delivery must also evolve. One of the most..

Publishers have successfully moved their portfolios from print to digital. But, ten years in, they’ve not managed to re-engineer their processes and organizations to get digital products to market..

Out of necessity, universities scrambled to go online during the pandemic, but it is becoming ever more clear that hybrid learning environments such as “flipped classrooms” have real upside potential..

Digital first is not a new concept, but in our current climate of rapid change, it is time to promote it from "nice to have" status to "must have." It is critical to appreciate its enormous potential..

Higher Education institutions are natural content producers. Colleges and Universities need to address the digital learning needs of undergraduate, graduate, and continuing education students across..

More often than not, Subject Matter Experts (or SMEs) play one of the most pivotal roles in the creation of great content. No matter the industry or specialization, SMEs add an extra layer of..

It’s no secret that the relationship between publishers, instructional designers, and subject matter experts (or SMEs) is notoriously complex, and that collaboration isn’t always exactly a walk in..

2018 has been a big year for all of us at Gutenberg Technology, and an even bigger year for MyEcontentFactory (MEF), our collaborative authoring platform. In 2017, we completely rebuilt MEF so that..

UX testing, meaning User eXperience testing, has become a standard practice in many industries to ensure businesses are truly meeting the needs of their customer base. So why should the publishing..

It’s not impossible to create engaging, modern eLearning content with old-fashioned tools. Publishers who have continued exclusively using software like Microsoft Word and InDesign, however, are..

To remain competitive (and, in some cases, just stay afloat!) educational publishers are reinventing themselves and jumping onboard the digital learning movement. In the college students, millions of..

Just 100 years ago, the obstacles to getting a college education without a sense of hearing or sight were nearly insurmountable. Today, few students with visual impairments or other disabilities are..

20 years ago, the idea of a college education without textbooks would have been laughable. In 2018, it’s not such a crazy thought. The use of traditional textbooks has steadily declined, and it’s..

When is the last time you’ve seen an online learning program without any digital media components? No videos, images, or audio? Most likely, the answer is never. Well-placed images and informative..

When is the last time you’ve been to a college campus? Whether you’re a student, an educator, or a publisher, look around the next time you step on school grounds. The diversity of students has..

The publishing industry is facing declining print textbooks sales and digital growth is not accelerating to cover print loss revenues. Join us to discuss the next challenges of your industry and our..

When publishing digital learning content, staying relevant is more important than ever. Educators and students alike are able to find the latest information easily on the web and expect learning..

1. Other word processors do not make the grade Microsoft Word and Google Docs do not have the capabilities nor do they fit the needs of an online educational publisher. An authoring tool allows them..

Heard the Term Authoring Tool? An authoring tool assists you in creating digital content. The tool could be something as simple as Google documents, or as complex as a video production suite.

What is Instructional Design Instructional design is the practice of making learning more effective, interesting and challenging for the learner. The pedagogical engineer has to study, design, and..

Simultaneous Print and Digital Publishing Workflows When publishers produce print and digital products together, the process can take a very long time – sometimes as long as 17 months. This is..

Digital transformation is a reality in every market. The academic publishing industry is being disrupted by new digital methods of delivering non-fiction content to customers. As content producers,..

So let’s put this debate to rest before we even start, gif or jif? Gif pronunciation is “gif” like “gift” not “jif” like "Jiffy" peanut butter. However, the inventor of the Graphics Interchange..

Who knew that a question type could be so shrouded in controversy? The multiple choice question (MCQ) may be a “Who Wants to Be a Millionaire” favorite, but it’s also the most widely debated question..

We are organized creatures, the human race. We like to draw simple connections and classify our facts. Whether it includes dates, historical individuals, key terms, or classifications of scientific..