Digitally Innovative and Digitally Inefficient: The Challenge Educational Publishers Face That Nobody Wants to Talk About
Publishers have successfully moved their portfolios from print to digital. But, ten years in, they’ve not managed to re-engineer their processes and organizations to get digital products to market..
The Digital First Opportunity and Change Management
Digital first is not a new concept, but in our current climate of rapid change, it is time to promote it from "nice to have" status to "must have." It is critical to appreciate its enormous potential..
Apply Continuous Integration to Your Publishing Workflow
In software engineering, developers practice a process called ‘continuous integration’ (CI), which means team members working on a project integrate code into a shared repository on a frequent basis,..
How Design Sprints Benefit Publishers
With the simultaneous print and digital workflow becoming the new norm in publishing, project teams are looking for more efficient ways to collaborate and problem solve. With so many stakeholders in..
The Benefits of Bringing Agile to Your Publishing Workflow
Agile methodology may not be new, but with 2019 being slated by some as the year that this human-centric approach to project delivery finally proves its worth, teams that haven’t made the shift..
6 Tips for Incorporating Subject Matter Experts into Your Publishing Team
It’s no secret that the relationship between publishers, instructional designers, and subject matter experts (or SMEs) is notoriously complex, and that collaboration isn’t always exactly a walk in..
How Publishers Can Leverage A/B Testing to Create Content that Resonates
Publishers in every industry are facing more pressure than ever to create content that is not only consistent across every possible device type, but also engaging to users regardless of their point..
UX for Publishers: What You Need to Know
User experience design (UX) is all around us, and we aren’t just talking about what’s online. Everywhere you look and everything that you interact with contributes to your experience of the world as..
What Is Microlearning?
In the publishing arena, keeping up with current trends is the name of the game. As the needs and expectations of today’s learners change, educational publishers are left to sink or swim. Over the..
How to Build a User Testing Strategy for Content Development
UX testing, meaning User eXperience testing, has become a standard practice in many industries to ensure businesses are truly meeting the needs of their customer base. So why should the publishing..
Why Print Only Content Is Dead Content
For good reason, printed content was the trusted publishing standard for decades. Traditional books and ads have staying power, but with the rise of digital media distinct disadvantages of print have..
10 Reasons Your Team Needs an Authoring Tool
It’s not impossible to create engaging, modern eLearning content with old-fashioned tools. Publishers who have continued exclusively using software like Microsoft Word and InDesign, however, are..
What’s New in Publishing: 5 Incubators and Start-Ups as Food for Thoughts
To remain competitive (and, in some cases, just stay afloat!) educational publishers are reinventing themselves and jumping onboard the digital learning movement. In the college students, millions of..
How to Make Your Epubs Accessible
Just 100 years ago, the obstacles to getting a college education without a sense of hearing or sight were nearly insurmountable. Today, few students with visual impairments or other disabilities are..
10 Tips to Transition from Paper First to Digital First
In 1990, newspapers were the most practical way of staying abreast of current events. Nearly 30 years later, things have changed. Over two thirds of American adults receive at least some of their..
Will Publishers Move to Selling Chunks of Learning?
Textbooks are more expensive than ever. Unfortunately, so is tuition and cost of living, and many students simply can’t keep up. Countless students are opting for used textbooks, textbook rental..
How to Create 21st Century Learning with Online Authoring Tools
20 years ago, the idea of a college education without textbooks would have been laughable. In 2018, it’s not such a crazy thought. The use of traditional textbooks has steadily declined, and it’s..
How to Find Free Photos and Videos for Your Publishing Content
When is the last time you’ve seen an online learning program without any digital media components? No videos, images, or audio? Most likely, the answer is never. Well-placed images and informative..
How Rental Programs Are Changing Publishing
If you have ever been a college student (or raised one), you know how fast the costs of an education add up. First you have soaring tuition prices, room and board, out-of-state fees, and of course..
11 Tips for the 2018 Frankfurt Book Fair
The 2018 Frankfurt Book Fair is almost here. Gutenberg Technology will be attending the fair this year as a guest. GT has been a guest and exhibitor in past years and the team has put together the..
Can Going Digital Save the Textbook Business?
Whether you’re new to the educational publishing scene or a seasoned expert, you’ve probably noticed that successfully making a profit off legacy textbooks is much more difficult than it used to be...
How Economic Pressure is Affecting Academic Publishing
Educational publishing is not what it used to be. From the massive shift to online learning to the introduction of affordable online rental programs, the academic publishing business has changed…big..
The Top Six Struggles of Educational Publishing
Educational publishing can be a lucrative and rewarding business. Unfortunately, like any business, it’s not without risk. Society is the foundation of every industry. When society changes, every..
Pros And Cons Of Digital Texts
During our current era in publishing, it’s impossible to publish educational material without considering the big question: hardcover or digital? Digital content has become increasingly popular, but..
Digital Content is Transforming Higher Ed
Digital content is nothing new, but the way we’re using it is. As digital content has progressed, education has begun to shift in a big way. This change is most pronounced in the arena of higher..
Digital Content is Disrupting Textbook Companies
When life gives you lemons, make lemonade. That old adage reminds us to make the most of what we’re given in life. Over the past 10 years, publishers have been handed a big bag of lemons: The..
How to Keep Digital Textbooks Relevant
When publishing digital learning content, staying relevant is more important than ever. Educators and students alike are able to find the latest information easily on the web and expect learning..
Online Assessment: Highlight the Text Tips & Advantages
If you have the right highlighting skills, then you have a gift. Highlighting draws attention to important information in a bunch of text. It is an effective way to pick out critical parts and review..
Trend Towards Open Educational Resources and Publishing
Colleges and universities all over the US are participating in programs that give their students access to open educational resources (OER) in the form of free or very low-cost course materials and..
7 Reasons to Use an Authoring Tool
1. Other word processors do not make the grade Microsoft Word and Google Docs do not have the capabilities nor do they fit the needs of an online educational publisher. An authoring tool allows them..