The GT Blog

Developing an online learning program is now a reasonable achievement for any publisher who wants to expand their legacy publishing company. Most publishers are aware that building a successful..

When is the last time you’ve been to a college campus? Whether you’re a student, an educator, or a publisher, look around the next time you step on school grounds. The diversity of students has..

One of the key features of modern-day digital learning is flexibility. With programs optimized for mobile devices, students can learn just as easily in between work and classes as they can at home...

Open educational resources (OER) are openly licensed digital assets that are beneficial for learning and research. These resources are freely available to all. Anyone can use, share, and modify it...

If you have ever been a college student (or raised one), you know how fast the costs of an education add up. First you have soaring tuition prices, room and board, out-of-state fees, and of course..

Blended learning. If you’re a publishing insider, that academic buzzword is nothing you haven’t heard before…but what is it, and why do we care about it? In a digital era that’s becoming increasingly..

Whether you’re new to the educational publishing scene or a seasoned expert, you’ve probably noticed that successfully making a profit off legacy textbooks is much more difficult than it used to be...

Here are some interesting facts for you to mull over before we jump into the topic.

Those in the publishing industry are no strangers to branding. After all, what’s a company without its name? When we think of names like Apple, Amazon, and Google, we instantly recall their..

Educational publishing is not what it used to be. From the massive shift to online learning to the introduction of affordable online rental programs, the academic publishing business has changed…big..

Gutenberg Technology (GT) is pleased to announce the expansion of their suite of technology solutions “Courseware Creator”. GT has a long history in helping educators to create and reuse content. GT..

Open Educational Resources (OER) and Open Access (OA) are similar but not the same. While the primary difference between the two concepts is the purpose behind their creation, the synergy lies in..

During our current era in publishing, it’s impossible to publish educational material without considering the big question: hardcover or digital? Digital content has become increasingly popular, but..

Digital content is nothing new, but the way we’re using it is. As digital content has progressed, education has begun to shift in a big way. This change is most pronounced in the arena of higher..

Open access (OA) is essentially a system that enables anyone with the ability to connect to the Internet to access publications and research documents totally free or at minimal cost. However, this..

When life gives you lemons, make lemonade. That old adage reminds us to make the most of what we’re given in life. Over the past 10 years, publishers have been handed a big bag of lemons: The..

When publishing digital learning content, staying relevant is more important than ever. Educators and students alike are able to find the latest information easily on the web and expect learning..

If you have the right highlighting skills, then you have a gift. Highlighting draws attention to important information in a bunch of text. It is an effective way to pick out critical parts and review..

Colleges and universities all over the US are participating in programs that give their students access to open educational resources (OER) in the form of free or very low-cost course materials and..

Online learning is nothing new, but over the past decade it has aged well. Initially, it was argued that online courses couldn’t possibly provide the full benefits of a traditional class. How could a..

Tap-and-place or drag-and-drop questions make your learning more interactive. Try it on your next elearning course and see the difference. This format is quite effective in making your learners stop..

When entering the digital publishing arena, there’s a lot to think about. It’s easy to make an online textbook. Making a GOOD online textbook is a whole different ballgame. An online textbook done..

Smartphones, tablets and other devices have taken over our everyday life. For the past 8 years, since the arrival of the 1st iPhone on the market, their uses have changed the world and how we do..

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Will Digital Textbooks Save the Academic Publishing Industry? A growing number of college students are saving money by not buying the textbooks required for their courses. Some buy secondhand books..