The GT Blog

In the publishing arena, keeping up with current trends is the name of the game. As the needs and expectations of today’s learners change, educational publishers are left to sink or swim. Over the..

Hiring? Be prepared to lose money if you don’t tread carefully. Roughly a quarter of new employees leave the position within their first year, wasting valuable training resources. Since time is short..

Thinking about using a Learning Management System to simplify your company’s training process or manage your eLearning content? An LMS can be a huge asset, but only if you choose the right one! To..

The term LMS has been buzzing through businesses, universities, and publishing companies alike…but what does it mean? LMS is short for “Learning Management System”, and the title means exactly what..

UX testing, meaning User eXperience testing, has become a standard practice in many industries to ensure businesses are truly meeting the needs of their customer base. So why should the publishing..

In the e-Learning universe, there are many ways to test your students’ level of knowledge. Quizzes and surveys are among them. However, the well-designed quiz can be a tool of teaching, not just..

For good reason, printed content was the trusted publishing standard for decades. Traditional books and ads have staying power, but with the rise of digital media distinct disadvantages of print have..

It’s not impossible to create engaging, modern eLearning content with old-fashioned tools. Publishers who have continued exclusively using software like Microsoft Word and InDesign, however, are..

Education is an exciting place to be right now. While technology has disrupted the status quo of a college education, this disruption sets the stage for great growth and positive change throughout..

To remain competitive (and, in some cases, just stay afloat!) educational publishers are reinventing themselves and jumping onboard the digital learning movement. In the college students, millions of..

Just 100 years ago, the obstacles to getting a college education without a sense of hearing or sight were nearly insurmountable. Today, few students with visual impairments or other disabilities are..

In 1980, schools were just beginning to include computer courses as a standard practice. Today, the way teachers and students use the internet is mind-blowing. Over the past decade in particular,..

In 1990, newspapers were the most practical way of staying abreast of current events. Nearly 30 years later, things have changed. Over two thirds of American adults receive at least some of their..

Media elements are extremely valuable tools to publishers. Without images, any digital learning program would be dull and unengaging. This is especially true today. A 2015 study showed that teens..

The traditional lecture model has been used for decades. In this decade, however, educators are noticing a problem. The tried-and-true teaching methods they have used for years are no longer working..

Textbooks are more expensive than ever. Unfortunately, so is tuition and cost of living, and many students simply can’t keep up. Countless students are opting for used textbooks, textbook rental..

20 years ago, the idea of a college education without textbooks would have been laughable. In 2018, it’s not such a crazy thought. The use of traditional textbooks has steadily declined, and it’s..

When is the last time you’ve seen an online learning program without any digital media components? No videos, images, or audio? Most likely, the answer is never. Well-placed images and informative..

Developing an online learning program is now a reasonable achievement for any publisher who wants to expand their legacy publishing company. Most publishers are aware that building a successful..

When is the last time you’ve been to a college campus? Whether you’re a student, an educator, or a publisher, look around the next time you step on school grounds. The diversity of students has..

One of the key features of modern-day digital learning is flexibility. With programs optimized for mobile devices, students can learn just as easily in between work and classes as they can at home...

Open educational resources (OER) are openly licensed digital assets that are beneficial for learning and research. These resources are freely available to all. Anyone can use, share, and modify it...

If you have ever been a college student (or raised one), you know how fast the costs of an education add up. First you have soaring tuition prices, room and board, out-of-state fees, and of course..

After launching our R&D project around Artificial Intelligence (AI) one year ago, one might ask “what does AI mean in digital publishing?”

Blended learning. If you’re a publishing insider, that academic buzzword is nothing you haven’t heard before…but what is it, and why do we care about it? In a digital era that’s becoming increasingly..

The 2018 Frankfurt Book Fair is almost here. Gutenberg Technology will be attending the fair this year as a guest. GT has been a guest and exhibitor in past years and the team has put together the..

Whether you’re new to the educational publishing scene or a seasoned expert, you’ve probably noticed that successfully making a profit off legacy textbooks is much more difficult than it used to be...

The publishing industry is facing declining print textbooks sales and digital growth is not accelerating to cover print loss revenues. Join us to discuss the next challenges of your industry and our..

Here are some interesting facts for you to mull over before we jump into the topic.

Those in the publishing industry are no strangers to branding. After all, what’s a company without its name? When we think of names like Apple, Amazon, and Google, we instantly recall their..