UX testing, meaning User eXperience testing, has become a standard practice in many industries to ensure businesses are truly meeting the needs of their customer base. So why should the publishing..
To remain competitive (and, in some cases, just stay afloat!) educational publishers are reinventing themselves and jumping onboard the digital learning movement. In the college students, millions of..
In 1990, newspapers were the most practical way of staying abreast of current events. Nearly 30 years later, things have changed. Over two thirds of American adults receive at least some of their..
Textbooks are more expensive than ever. Unfortunately, so is tuition and cost of living, and many students simply can’t keep up. Countless students are opting for used textbooks, textbook rental..
20 years ago, the idea of a college education without textbooks would have been laughable. In 2018, it’s not such a crazy thought. The use of traditional textbooks has steadily declined, and it’s..
When is the last time you’ve seen an online learning program without any digital media components? No videos, images, or audio? Most likely, the answer is never. Well-placed images and informative..
When is the last time you’ve been to a college campus? Whether you’re a student, an educator, or a publisher, look around the next time you step on school grounds. The diversity of students has..
Open educational resources (OER) are openly licensed digital assets that are beneficial for learning and research. These resources are freely available to all. Anyone can use, share, and modify it...
Blended learning. If you’re a publishing insider, that academic buzzword is nothing you haven’t heard before…but what is it, and why do we care about it? In a digital era that’s becoming increasingly..
Those in the publishing industry are no strangers to branding. After all, what’s a company without its name? When we think of names like Apple, Amazon, and Google, we instantly recall their..